The Brief

Design the brand identity

Meowof is an e-commerce website with accessories for cats, dogs and its owners. All products are affordable cute, fun and odd. The store target is all pet owners around the world who are looking for cheap and cute accessories for their pets and themselves.


Furry friends forever

We created a brand that is cute and fun. The idea behind the brand is to remind pet owners of their love for their pets.

From this idea, we created “furry friends forever”. This concept will be used throughout the communication and as a guide for the business development.