IV Drip and cocktails branding - logo design
 

Concept

Health And Wellness

It is not a choice, it is a lifestyle. After research, we decided to use the Health & Vitality Rune as an asset for the company. The intention is to make the company part of our targets' lifestyle.

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Brand

Symmetry in every aspect

We created a brand that is modern. The drip relates to the IV dripping system, and the symbol inside the drip represents health an vitality.

The icon is symmetric reflecting calm. We created a graphic identity that is dynamic and a tone of voice that speaks directly to the target audience.

 
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The Assets

We designed all of the assets Pure Drip needed to get started. From product labels to printed and virtual ads.

The development of their website required the creation of different icons and selection of images.

We would love to tell you more about it but, it will be better if you see it for yourself: www.puredripiv.com

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Saline bag packaging - Saline Bag Label
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