Origin is Luxury
Quality starts from the origin. We use the premium origin of the cocoa grains from the brand Tome and Prince as the main asset for the packaging. We designed a packaging that not only reflects the quality but the culture behind the product.
From São Tome and Principe
to your Kitchen
The design of the packaging uses tropical palm leave shapes from the São Tome and Principe islands. Each leaf type is used to differentiate the percentages of cocoa in each chocolate bar. Color is also used as a contrast between product type.
Other assets like diamond shapes, and UV and metallic printing techniques are used to show the premium side of the brand.
Simple yet Stunning
The chocolate bar was designed using a diamond pattern. The two small diamonds on the top right and bottom left of the bar represent the islands of São Tome and Principe. The reliefs simulate the mountains and geographic characteristics of the islands.