Logo design for a CPA firm - Inspiration.
When Huxley CPA contacted us to create the branding for her local high-level CPA consultancy, some of our team members were worried.
As a designer, it is easy to think that a CPA, lawyer, or any firm with a "non-creative" background will have a hard time going through a design process.
The reality is that it is amazing what you discover when having deep conversations and understand what a business is all about.
Huxley CPA is very excited about finding specific ways to boost her clients' growth and solve their financial pain points. She takes modern approaches that increase businesses' growth through optimization and creating better systems.
Huxley CPA focuses not only on making new income but also on managing and optimizing the whole business to create financial growth.
This guided us to base the design based on the idea of optimization to get the best out of the profit. We designed a modern logo that is robust and professional. For the logomark, we created a bar chart in which the middle bar is the step to growth, symbolizing what Huxley CPA does for its clients.
For their graphic assets, we decided to use diagonals. These shapes relate to growth and highlight Huxley's approach and messaging.
