The Brief

Create a logo and packaging.

Blossom is a flower growing kit. The brand is directed to people who love flowers. The product will guide the customer through the experience of planting and growing a set of their favorite flowers.

This product will be sold in gardening and hobby stores. The target is people between 25-45 years old who love nature and want to learn how to do things right.

Let Your Heart Blossom!

For the brand we chose a geometric and soft font. The edges of the font point up linking to the growth of a flower. These small details on the font show simplicity and softness just like a flower.


The packaging

For each kit we created a botanic style illustration showing the flower and an insect that intervenes with this specific flower. For the packaging we also created instructions that guide the user to growing the flower like a professional.