Our Contribution
FoodBall Club.
Barcelona, Spain.
FoodBall’s vision is to increase the performance of thousands of young football (soccer) players through nutrition.
We helped FoodBall Club by creating its entire brand identity and brand strategy. We consulted and designed an investment pitch, restaurant concept design, packaging concept design, website, and social media strategy appealing to multiple investors. This project changed rapidly as the COVID-19 pandemic developed.
Branding.
Target and competition analysis.
Brand strategy.
Vision, mission, and brand persona & message.Naming and slogan consulting.
Logo design.
Graphic identity design.
Color palette, graphic assets, style guidelines.
Investor pitch design
Structure and business consulting.
Design content layout and graphic assets.
Conceptual Design
Interior design for a stadium store.
Packaging design for the product line.
Website.
Website architecture and UX.
Content design.
Website implementation management.
Social & Communication
Social media and communication strategy.
Menu design and consumer testing approval.
Brand Identity
Eat like the legends.
After a target and competition analysis, we created a brand and message that deeply relates to the customer. The brand’s identity motivates young players to better eating habits - like the players they admire most.
We created a brand message around motivation and education, developing a full identity guideline to lead the brand directly to the target audience.
The brand’s graphic identity connects directly with the football (soccer) aesthetic making it easy to apply and relate to.
Investor Pitch Design
In Search of Investors
We worked with the business management and business advisors to develop the structure and content for multiple versions of investor pitches. We were a crucial part of structuring communication efforts.
During this time, we ideated strategies for launching the company to market and consulted to communicate a more direct business plan.
We designed preliminary packaging designs, e-commerce communication, and the interior design for a pilot store.
Website & Message
Delivering The Message
Together with FoodBall Club’s nutritionist, we generated a communication strategy based on educating the customer.
We designed a concept based on the different training and competition stages. This concept translated to the design of packaging, menus, social media, and blogs.
After consumer testing, the target audience reported easily understanding the business's idea and a high intent of purchase.
Launch strategies like a free nutritional guide when signing to the newsletter generated hundreds of newsletter sign-ups and leads.
Check the live website at www.foodballclub.es.
