Our Contribution
Meowof
Johannesburg, South Africa.
Meowof is an online pet store. Eleana contacted us to help her vision of a hip online pet store come through. We created a brand strategy based on millennials - the biggest dog-owning population.
Sadly, Meowof did not become a reality for reasons beyond everyone's control.
Branding
Brand strategy.
Logo design.
Brand and style guidelines.
Slogan.
Brand Collaterals
Business cards
Social Media Strategy
Instagram Strategy
Conceptual Design
Branded products
Packaging design
Branding
Furry Friends Forever
Based on initial target research, we created the vision of Furry Friends Forever (FFF). Like the common slang "BFF" (best friends forever), pets and our target audience have a deep relationship. We created a brand identity and style guide to connect to a modern, fun, and trendy target audience.
Web and Social Media
Relatable comunication
We worked on a social media strategy that was fun and reminded the audience of their relationship with their pets.
The brand also had a humane side, allocating percentages of their income to homeless pets foundations.
The website also transmitted the same vibe. Letting users select from different styles and according to the pet and owner's hobbies.
Conceptual Design
An experience to remember
We designed conceptual packaging for monthly subscription boxes and branded products. The idea was to create a full purchasing experience.
