Concept
Light For Health
Based on the technology of infusing cells through photochemical methods, we created the concept "light for health".
This concept reflects the humane side of Photon Pharma as they create treatments that aren’t aggressive and will help patients find a path to health.
Brand
simple but With great meaning
The brand is based on trust, investigation, and bringing health to cancer patients. We took the company's core values and created a glyph.
The final image represents helping hands with rays of light.
For the product brand, “B-Light”, we use a subtle font and graphic patterns to help the communication of the values of the brand.
The Product
We developed a concept product to use as an asset on presentations to raise capital.
To create a mystery effect, we use a frosted glass finish that only shows a silhouette of the contents. To differentiate the three uses for the treatment: preventive, relief and extra strength, we chose different colors and graphic patterns.
Each dose, contains a motivational card to be given to patients to reflect the human side of the company. These cards will have motivational quotes, and jokes that can be used as bookmarks.