Pure Drip

Fort Collins, CO

Pure Drip is a wellness company focusing on IV therapy. With a clinical service, we were faced with the challenge of making communication appealing for a non-clinical consumer.

Health and Vitality

We created a modern brand. The drip relates to the IV dripping system, and the symbol inside the drip represents health and vitality. The icon is symmetric, reflecting calm.

We created a dynamic graphic identity and a tone of voice that speaks directly to the target audience.

Point of Purchase

Over the years, we have designed multiple on-brand assets for Pure Drip. From product labels to menus, brochures, and printed ads, we design materials to keep their business on-brand at every point of purchase and printed media.