Our Contribution

Pure Drip

Fort Collins, CO

Pure Drip is a wellness company focusing on IV therapy. With a clinical service, we were faced with the challenge of making communication appealing for a non-clinical consumer.

Branding.

Logo design.
Style guide.

Point of purchase

Graphic design for point of purchase assets.
Label design.
Promotional materials design.

Website

Website architecture and UX.
Content design.
Website implementation management.

Branding

Health and Vitality

We created a modern brand. The drip relates to the IV dripping system, and the symbol inside the drip represents health and vitality. The icon is symmetric, reflecting calm.

We created a dynamic graphic identity and a tone of voice that speaks directly to the target audience.

Point of Purchase

Over the years, we have designed multiple on-brand assets for Pure Drip. From product labels to menus, brochures, and printed ads, we design materials to keep their business on-brand at every point of purchase and printed media.